Post by account_disabled on Jan 24, 2024 6:28:46 GMT
According to eMarketer , the largest percentage of consumers report using mobile phones to access the latest news. Increasingly, publishers ' audiences are consuming content from their mobile phones. Therefore, we must understand the mindset used for mobile phones and adapt our site keeping in mind these criteria: Readers want the infinite profile experience Infinite profiles (infinite feed) positively affect the reader even on the desktop, but the biggest impact is when consumers navigate on the phone . An infinite profile is when you can keep exploring endlessly. If you log in to Instagram, you can see photos and posts of your friends for a long time. The change in session depth was an increase of 32% and a decrease of 67% in terms of bounce rate . We feel closer to the phone than to the computer. Also, profiles are easier to navigate on mobile and work better.
We feel closer to our mobile phones It has been found that many phone us B2B Email List ers feel anxious if they are unable to use them. We have developed strong emotional addiction relationships with cell phones. This feeling is also related to the time we spend on the phone, about 2 hours and 51 minutes . The phone feels like an extension of ourselves, given how personalized it is. Readers prefer consuming information on phones, especially when this information is personal: on health or on romantic meetings (dating) . Ugh la la! woman using cell phone by Chad Madden on Unsplash The infinity profile is very convenient for those on the go We need to read information while moving.
This often means we only have one hand free. Having only one hand free means navigating with your index finger. Infinite profiles, which only require one finger movement, create a simple navigation experience. The infinite profile needs less attention Being always on the move affects navigation time, but also the attention we pay to something. Readers need to be entertained when they are on the bus, but they are not fully focused because they are waiting for their stop. The average duration of a desktop browsing session is 150 seconds, double that of mobile browsing. How is it possible? Users have many interruptions when using phones. They don't have time to search again for interesting information. It needs a design that allows them to recover quickly after any interruption they may have had. Readers do not need to search and waste time. The design and small number of items on the screen makes it easier to return after interruptions. Therefore, infinite profiles are a great platform.
We feel closer to our mobile phones It has been found that many phone us B2B Email List ers feel anxious if they are unable to use them. We have developed strong emotional addiction relationships with cell phones. This feeling is also related to the time we spend on the phone, about 2 hours and 51 minutes . The phone feels like an extension of ourselves, given how personalized it is. Readers prefer consuming information on phones, especially when this information is personal: on health or on romantic meetings (dating) . Ugh la la! woman using cell phone by Chad Madden on Unsplash The infinity profile is very convenient for those on the go We need to read information while moving.
This often means we only have one hand free. Having only one hand free means navigating with your index finger. Infinite profiles, which only require one finger movement, create a simple navigation experience. The infinite profile needs less attention Being always on the move affects navigation time, but also the attention we pay to something. Readers need to be entertained when they are on the bus, but they are not fully focused because they are waiting for their stop. The average duration of a desktop browsing session is 150 seconds, double that of mobile browsing. How is it possible? Users have many interruptions when using phones. They don't have time to search again for interesting information. It needs a design that allows them to recover quickly after any interruption they may have had. Readers do not need to search and waste time. The design and small number of items on the screen makes it easier to return after interruptions. Therefore, infinite profiles are a great platform.