Post by account_disabled on Dec 30, 2023 9:52:24 GMT
Since the beginning of 2015, SEO analysts have been observing changes in search results and website visibility. Google did not confirm specialists' suspicions about further algorithm updates, known as Penguin and Panda. As announced, it has implemented smaller updates that combine the features of Penguin and Panda, and additionally check the website's value in other areas. This is probably just the beginning of large-scale Google updates. What changes to the algorithm can we expect? Do you want to increase sales on your website? SEE OUR OFFER Update with the user in mind Google's official position denies the suspicions of SEO experts regarding the algorithm update. However, the world's largest SEO software and analytics companies are providing evidence that a major algorithm change has occurred.
To confirm this, they cite numerous examples of WhatsApp Number List websites that experienced a drop in their position in Google around November 19 or achieved surprising increases unexpectedly. Interestingly, so far the algorithm's operation has been focused on content and incoming links. Now Google goes a step further and also checks the functionality and usability of websites. There is talk about the growing importance of website UX in building a website's position in search results. They lost pages that were overloaded with ads, contained pop-ups that made it difficult to navigate the site, and had a high bounce rate. New content value The content of websites is also treated differently. Specialists from Searchmetrics emphasize that the mere presence of keywords is not enough. What matters is the coherent theme of the text, built around keywords.
Google has probably also changed its assessment of content duplication - the algorithm is supposed to recognize content that cannot be unique by definition - definitions in dictionaries, song lyrics, and even descriptions of the same products in online stores. Content is taking on a new meaning and now includes not only text, but also graphic and video elements. All factors that determine the attractiveness of a website for a user-reader are also to be assessed by Google algorithms. The above suspicions regarding the algorithm update are also consistent with the published guidelines for Google employees, describing how they should evaluate websites. Their attention should be paid to both the content and structure of the website. Google summarizes its requirements in the term EAT – Expertise/Authoritativeness/Trustworthiness.
To confirm this, they cite numerous examples of WhatsApp Number List websites that experienced a drop in their position in Google around November 19 or achieved surprising increases unexpectedly. Interestingly, so far the algorithm's operation has been focused on content and incoming links. Now Google goes a step further and also checks the functionality and usability of websites. There is talk about the growing importance of website UX in building a website's position in search results. They lost pages that were overloaded with ads, contained pop-ups that made it difficult to navigate the site, and had a high bounce rate. New content value The content of websites is also treated differently. Specialists from Searchmetrics emphasize that the mere presence of keywords is not enough. What matters is the coherent theme of the text, built around keywords.
Google has probably also changed its assessment of content duplication - the algorithm is supposed to recognize content that cannot be unique by definition - definitions in dictionaries, song lyrics, and even descriptions of the same products in online stores. Content is taking on a new meaning and now includes not only text, but also graphic and video elements. All factors that determine the attractiveness of a website for a user-reader are also to be assessed by Google algorithms. The above suspicions regarding the algorithm update are also consistent with the published guidelines for Google employees, describing how they should evaluate websites. Their attention should be paid to both the content and structure of the website. Google summarizes its requirements in the term EAT – Expertise/Authoritativeness/Trustworthiness.