Post by ivykhan885 on Mar 7, 2024 9:03:37 GMT
The technologies available in the digital age have allowed companies to reach a much wider range of potential customers, but have also called into question the traditional method of acquiring them. In this article we will see what distinguishes the classic promotion model ( outbound ) from the new trend ( inbound ) and a new marketing model proposed by an American company. To guarantee maximum performance for your campaigns , discover Ediscom solutions. For more info, click here! Revolutionized funnel, Flywheel model Share on Facebook Share on LinkedIn REQUEST INFO ON BRAND SOLUTIONS! Outbound and Inbound marketing, an explanation Outbound marketing aims to promote a product through continuous advertising, promotions, public relations and sales. It is considered an annoying version of the traditional way of marketing, where companies focus on finding customers through advertising. Within this model we identify what the customer journey is , also known as a funnel, i.e. the process that characterizes the interaction between consumer and company.
This "journey", which starts from the need for a product/service, ends with the purchase, and the various stages of the journey, online and offline, are called touchpoints . The new model, identified with the term inbound , indicates a marketing method centered on being found by potential customers, rather than actively looking for them. Thanks to the structured use of classic tools (content, public relation Australia Telegram Number Data and new digital technologies ( SEO, SEM, SMM, Email marketing ), it allows a clear definition of the ideal target to refer to, the construction of personalized messages and a relationship as close to 1:1. Part of this strategy includes the Lead Management process, on which we have written a dedicated article . The fundamental difference between the two models concerns the role of the user : if in the outbound model this is considered a target to be reached, and at the same time the final result of the funnel, in the inbound he himself is to be considered part of the strategy, inside of a self-sustaining dynamic without a real end. Flywheel model Hubspot The Flywheel model After having clarified as best as possible what the main characteristics.
of the two models are, we want to provide an exemplary model of inbound marketing strategy . HubSpot is a developer and reseller of marketing and sales software products, founded in 2006 and with annual revenues of $513 million. The model proposed by this software house is called Flywheel , the English term used to identify the "flywheel" . This tool, inside an engine, is necessary to maintain the angular speed of the shaft as uniform as possible, exploiting its inertia caused by the mass. The amount of energy it stores depends on how fast it spins, the amount of friction it encounters, and its size. Having clarified this fundamental concept, it is possible to understand how HubSpot has structured its funnel: the customer, both fuel and engine.
This "journey", which starts from the need for a product/service, ends with the purchase, and the various stages of the journey, online and offline, are called touchpoints . The new model, identified with the term inbound , indicates a marketing method centered on being found by potential customers, rather than actively looking for them. Thanks to the structured use of classic tools (content, public relation Australia Telegram Number Data and new digital technologies ( SEO, SEM, SMM, Email marketing ), it allows a clear definition of the ideal target to refer to, the construction of personalized messages and a relationship as close to 1:1. Part of this strategy includes the Lead Management process, on which we have written a dedicated article . The fundamental difference between the two models concerns the role of the user : if in the outbound model this is considered a target to be reached, and at the same time the final result of the funnel, in the inbound he himself is to be considered part of the strategy, inside of a self-sustaining dynamic without a real end. Flywheel model Hubspot The Flywheel model After having clarified as best as possible what the main characteristics.
of the two models are, we want to provide an exemplary model of inbound marketing strategy . HubSpot is a developer and reseller of marketing and sales software products, founded in 2006 and with annual revenues of $513 million. The model proposed by this software house is called Flywheel , the English term used to identify the "flywheel" . This tool, inside an engine, is necessary to maintain the angular speed of the shaft as uniform as possible, exploiting its inertia caused by the mass. The amount of energy it stores depends on how fast it spins, the amount of friction it encounters, and its size. Having clarified this fundamental concept, it is possible to understand how HubSpot has structured its funnel: the customer, both fuel and engine.